Getting African movies into African theatres

ABIDJAN—After premiering locally to sold out audiences at Ster Kinekor in the capital, and several cinemas countrywide, the locally produced film, Katutura seems unstoppable.

The Trinidad & Tobago Film Festival (ttff) last month announced the list of films that would screen at the 2016 edition of the festival running from July 25 to 31, and Katutura was one of the African films to screen at the festival.

Before Katutura, there was what one would have thought would be a major box office hit movie, Where Others Wavered, based on the Founding Father’s Dr Sam Nujoma, autobiography similarly titled. The box office success of this movie remains uncertain, if not known to the producers themselves only, despite featuring Hollywood great stars such as Danny Glover.



On July 29 Windhoek saw the premiere of the latest homebrewed movie, Uushimba. Is Uushimba to charter unchartered waters as far as the box office, whether locally, continental or internationally? Only time will tell. But it looks like Namibian movies are not the only ones to whom the box offices dreams have been illusive.

Africa’s film industry is growing, but you can’t tell by looking in its movie theaters.  Only a handful of African films make it on to the continent’s big screens.  A new initiative aims to change that by bringing contemporary African films to African theatres and cultural centres.

On a typical Friday night in Abidjan, movie-goers will most often have to choose between American blockbusters or French comedies playing at one of the three movie theaters in town. But on a recent night, the award-winning South African movie “Necktie Youth” was also being screened. The black and white film is a raw tale of a tormented South African youth. Bienvenu, an audience member, said he liked the movie. “I liked the interracial friendships in it; it’s a good introduction to South Africa,” he said.

Bienvenu grew up in Kinshasa watching American and French movies. He said there were not many local movies. “I can count on my fingers the number of Congolese movies I’ve seen. I want us to be open on the world, but I also want the promotion of African cinema. We have a lot of actors, a lot of movies, but little resources, no marketing. They are not known,” Bienvenu said.

To address the problem, South African producer Steven Markovitz created the African Screen Network, or ASN, earlier this year with financial help from Germany’s Goethe Institute. The platform aims to promote African films to African audiences and distribute more local content throughout the continent. ASN manager Khanyo Mjamba explained that distribution can be difficult for reasons like a lack of funding or familiarity with a market. “Some of the producers might not have the budget to distribute the film themselves, because say you are a distributor in South Africa, you might not be familiar with the landscape in Nigeria, and how to actually get your film in that market,” said Mjamba.

Currently, a selection of six award-winning movies from Kenya, Sudan, Ivory Coast and South Africa are being offered to theatres, who pay a screening fee that is split between the production companies and the ASN, said Mjamba. “With some venues, especially the less-established screening venues, coming up with the screening fees may be a challenge,” he said.

But Mjamba added that most venues understand the need to offer African content, even if at this early stage, they benefit little financially.

Mjamba said they aim to showcase the best of African cinema.
“Films that filmmakers watch and be encouraged to say ‘Hey, I could actually make a movie like this, I could be daring and make a film that has never been done before,” said Mjamba.

So far, about 20 screens in 16 countries are organizing screenings. The ASN hopes to reach 30 by the end of the year.

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