Land Rover hasn’t debuted a convertible onto the world stage in almost 70 years, and their luxury flagship brand Range Rover has never done so. Until now.
Having first teased the public with candy-coloured wireframe sculptures at iconic London locations, Land Rover has finally revealed the all-new Range Rover Evoque Convertible to the world in spectacular style.
For safety, if the unthinkable should happen, and you flip the Evoque Convertible while the top is down, twin aluminium bars will pop out from the rear bodywork in 90 milliseconds, creating roll-bar-like womb of protection for passengers.
However, southern African customers would have to wait a little longer for the Range Rover Evoque Convertible. It would only be available in southern Africa on the second half of 2016, so pricing and availability would only be confirmed at a later date.
Land Rover has created many “convertibles” in its nearly 70-year history — most famously the Defender. But those each necessitated roofs that had to be bolted on, and were famously rough off-road champions. It has never offered a droptop version of a vehicle in its upper tier luxury Range Rover brand, however — a streak ended today when they unveiled the Range Rover Evoque Convertible at Central Saint Martins in Kings Cross, London.
The bad news is that Land Rover’s is retiring its other “convertible” offering, the Defender, after 67 hard years of service, with production ending this year. Off-road enthusiasts everywhere are already in mourning.
Yet the new Range Rover Evoque Convertible has space for four adults, a proper boot and even an innovative ski hatch for road trips to Tiffindell or Afriski. This is sophisticated roof-down, all-season motoring for drivers from all corners of the globe.
“The Range Rover Evoque Convertible is a symbol of refinement, luxury and creative design. It’s perfectly suited to the urban surroundings of London,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer.
Since its global launch in 2010, Evoque has changed the luxury SUV landscape. Now Land Rover’s best-selling model, with close to 500 000 sold to date, its progressive design has redefined the perception of compact SUVs. Packed with advanced technology and equipped with fuel-efficient petrol and diesel engines, the Evoque has revolutionised the sector.
Design is inextricably linked to Evoque. The distinctive shape was introduced to the world for the first time using wireframe sculptures in 2010 – an artistic theme carried forward to 2015 in the build up to the reveal of the latest member of the Range Rover family. Six new Convertible wireframe sculptures were first shown in London’s most exclusive addresses earlier in October, and today formed part of the production model’s dramatic debut.
The reveal of Evoque Convertible also marks the start of a new partnership between Land Rover and the BORN Summit of Creativity. BORN is a unique crowd-funding business set up to commercially mobilise the world’s global creative talent. The Summit of Creativity is an annual celebration of the most promising creative ideas from around the world, reflecting Land Rover’s commitment to fostering and nurturing the talent of tomorrow.
In the run up to the BORN Summit of Creativity, which takes place in Courchevel, France, in March 2016, Land Rover and BORN will release a series of short films exploring the processes and challenges of established creative leaders, and how they are encouraging emerging talent.