DrinkIQ program teaches responsible drinking

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Windhoek

Namibia Breweries Limited says it is in full support of government’s campaign against the abuse of alcohol, and regularly conducts programs aimed at contributing to curb the effects that are seen on a daily basis in society, by educating Namibians on the impact of alcohol.

NBL’s DRINKiQ program is one of the initiatives in support of this endeavour. Since its inception in 2009, the DRINKiQ programme has so far empowered almost 2 700 individuals in Namibia, with knowledge on the impact of alcohol abuse, in order to help them drink responsibly. Another 103 individuals were just trained under the program in Walvis Bay from October 12 to 14.

“What do people drink? What do we know about alcohol? What do we know about our favourite drink? What does a standard drink look like? How long does the body take to sober up, and how long before the alcohol completely leaves the body? Also, what are the mental, psychological and physical risks involved when abusing alcohol?” These are some of the questions asked and answered during the DRINKiQ training. The training leaves participants with a clear picture of the direct effects of alcohol consumption and abuse on the human body.

“Educating society on alcohol and the abuse thereof is not only the responsibility of government, but should be a joint effort from all stakeholders, corporates, community leaders and members of civil society at large. The objective of this programme is to equip employees and our stakeholders with facts about the impact of alcohol abuse on the human body, in order to enable individuals to make informed and responsible decisions when consuming alcohol.

Apart from our DRINKiQ training-program we have the NBL Responsible Drinking Campaign ‘Stay Cool, Enjoy Responsibility’, which educates the society to take full ownership and responsibility for their actions while consuming alcohol,” said Venessa Mwiya, O&L Group Corporate Social Investment (CSI) coordinator.

DRINKiQ is a program available to everyone within the legal alcohol drinking age of 18 in order to increase one’s knowledge on alcohol that would enable people to make informed and responsible decisions when consuming alcohol.

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