It kicked off 2015 with a buzz-generating surprise debut at the North American International Auto Show in January, and now the popular Hyundai Santa Cruz has earned the title Concept Truck of the Year at the 14th North American Concept Vehicle of the Year (NACVOTY) Awards at the Concours d’Elegance of America at St. John’s.
The Santa Cruz was chosen as Concept Truck of the Year for its design, style, materials, technology, market visibility and market responsiveness. The award was presented by Mark Phelan, auto critic at the Detroit Free Press and NACVOTY juror.
The NACVOTY awards recognise those vehicles most likely to shape the future of the automobile industry. More than two dozen jurors participated in a selection process that involved a total of 30 vehicles, each introduced to North America during this season’s auto shows in Los Angeles, Detroit, Chicago, Toronto and New York.
“The Santa Cruz is what the light-truck category needs – loads of style for people without big loads,” said Gary Vasilash, Automotive Design and Production editor-in-chief and NACVOTY juror.
The innovative Hyundai Santa Cruz crossover truck concept reflects a completely new interpretation of truck utility for a new generation of buyers. The Santa Cruz concept meets the unspoken needs of a growing millennial lifestyle that Hyundai calls “urban adventurers.”
This new crossover provides urban adventurers the expandable utility they need throughout their active week ,from work-life professionalism to social interests to a variety of outdoor pursuits –without the typical compromises they have come to expect from the industry’s current product offerings. The Santa Cruz concept is purposely compact, and although it features four doors and seating for five, its overall footprint is similar to that of a small CUV.