No more “Swag” now its “Yeye”!

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WINDHOEK

Since entering the entertainment industry, Namibian Kwaito star, Ees has been all about pushing African music and style, and now he has teamed up with the upcoming Hip-Hop artist, Hansolo, to do exactly that – and give Namibia its own name for Swag, and that is the new song “Yeye”.

Since beginning of time Africa has been influenced by a lot of cultures and inventions from outside the continent – this reduced the opportunity for Namibia to come up with its own “thing” when it comes to the fashion culture or even the music industry. America being the main influence of the world through its strong media, music distribution has been affecting global language, dance styles and fashion. One of the words is “Swag” – which expresses a certain style or way one represents oneself, when it comes to clothing or attitude!

EES and Hansolo would like to once again break that cycle a bit and bring back the African-ness and created a new local word for swag, and that word from now on is “Yeye”. Hence the “Yeye” music video which has completely been produced by the artists themselves, definitely representing a lot of “Yeye” with young people dancing pantsula, wearing own created African fashion and style – and very cool driving around with Ees’ old Wuma “shaggon waggon” VW Kombi! And to top it off the song can be downloaded for free by just scaning the “OR” code on any Wuma (vitamin energy drink) bottle or go to www.wuma-drink.com and download the song.

The song was collaboration by various local producers: Willy-G, Kash Beats & Morgan the Syndicate and was done via the internet with Ees who then mixed and mastered the track in Germany. The music video has been sent to music channel platforms all over the world and has already gotten back some great responds from music channels in Europe like PutPat.tv and Tape.tv that have already agreed to play it on their systems for a wide audience in Europe.

This phenomenal collaboration has the opportunity to break into the international music scene, as it combines the best of Namibia and a sound that is very easily adopted by the western sound.
Let’s hold our thumbs and hope that Namibian music once again shows the world what it is made of and let’s also keep supporting local music.

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