Sanlam is scheduled to introduce its new ‘My Culture, My Life’ initiative in Omusati Region next week – in the financial company’s bid to contribute to contain alarming cases of teenage pregnancy, rape, gender-based violence, alcohol and drug abuse.
This noble and ambitious initiative will kick off with a roadshow at six different secondary schools in Omusati, with the aim to make it an annual event covering all of Namibia’s diverse cultures.
“The objective of the project is to preserve and promote culture and tradition, inform, educate and entertain with the aim of helping our youth overcome challenges,” Evans Simataa, Sanlam’s General Manager: Public and Corporate Support, said.
The project, for which New Era Publication Corporation (NEPC) is a media partner this year, will furthermore create awareness of the differences and similarities Namibians have through culture, as well as focus on eradicating tribalism and abuse of any kind, especially in relationships.
“Finally this project will help in creating national unity,” Simataa said.
The roadshow will take place from Monday (July 27) to August 1. In order to attract the youth who are the target beneficiaries of the project, Sanlam decided to use the youth’s role models.
“We enlisted some of the most talented, gifted and famous artists in the country to take the message of promoting culture to the youth. Exit, Tunakie and Tequila, who are not only award-winning artists but household names, will be in the roadshow to encourage learners to be proud of their culture.
“In the words of Marcus Garvey, ‘A people without the knowledge of their past history, origin and culture is like a tree without roots’,” says Tertius Stears, Group CEO of Sanlam.
“But as we explore culture, it’s also important to remember how much we have in common as a people and as a nation.”
He adds: “A person who grew up in Outapi will probably see the world very differently than someone who grew up in Katima Mulilo or Swakopmund – but both people know what it is like to wake up in the morning and look forward to the adventures of the day. We are all human beings. We all love deeply, want to learn, have hopes and dreams, and have experienced pain and fear.”
The roadshow will culminate in an energy charged music show to be held at Olufuko Festival Centre on August 1.
“The public at large are invited and welcome to join us on a memorable night of song and dance by Exit, Tequila and Tunakie starting at 17h00.”