Waggener Edstrom expands to 18 new African markets

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WINDHOEK — Independent communications agency, Waggener Edstrom Communications (WE), recently announced six new strategic partners in Africa.

Core Public Relations, Corporate Talk Group, Exclamation Marketing Ltd, Hotwire PRC, Lift Consulting and XLR8 reinforce WE’s commitment to the fast-growing African continent and extend the agency’s service network to 18 new markets in Africa and more than 100 globally.

Africa has eight of the world’s 10 fastest growing economies, and across the continent the communications industry is poised for growth. Waggener Edstrom has engaged these strategic partners in Africa to meet increasing client demand for expanded communications programs.

“As companies look to engage their customers through storytelling across more channels and markets, the growing importance of the African continent is becoming increasingly obvious,” said Chris Talago, executive vice president and general manager of Waggener Edstrom EMEA.

“We launched our office in Johannesburg five years ago in the knowledge that the continent was primed for growth, but also in the belief that all communications is ultimately local. Our new partners bring local expertise, allowing us to extend our quality of service and our consistent focus on results to additional markets.”

Waggener Edstrom’s business in South Africa has grown over 35 percent per year since its inception five years ago. Johannesburg will serve as an African hub for clients in the region, including Nissan, SolarCentury and Microsoft.

New general manager James Wilson will lead efforts to integrate with partners as well as direct a number of existing pan-regional accounts across the continent.

Communications management consultancy XLR8 helps represent WE and its clients in Nigeria. Lift Consulting brings communications, public relations and media relations expertise in Angola, and Core Public Relations extends WE’s reach into Namibia.

Integrated communications agency Hotwire PRC brings its localized expertise in Botswana, Mozambique and Tanzania.
Corporate Talk Group provides coverage in Kenya, Uganda, Tanzania, Zambia and Zimbabwe.

Exclamation Marketing Ltd extends WE’s reach into additional markets including Rwanda to round out the coverage footprint.
Waggener Edstrom Communications (WE) is a global independent communications agency. For more than 30 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives.

In the past few years, the agency was honoured with numerous awards for creative and strategic work; among them, recognition as Global Technology Agency of the Year, Best Large Agency to Work For, Communications Agency of the Year and Technology Agency of the Decade. The agency has 700 employees in 17 offices around the world, and its Global Alliance Network expands the agency’s reach to more than 100 additional international markets.

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