Samsung consolidates business divisions

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By Staff Reporter

WINDHOEK – Samsung Electronics South Africa is committed to constant innovation, development and growth, exploring ways in which to build on existing platforms and successes to improve products and systems.

To this end, the electronics giant has merged three of its divisions, namely: home appliances (HA), residential air-conditioning (RAC) and system air-conditioning (SAC), which will now be known as Digital Appliances.

This new business unit will deliver targeted and dynamic innovations to the South African market.

“The consolidation of these three business divisions will ensure that we deliver an enhanced level of service and array of solutions for our customers,” says Michael McKechnie, the Head of Digital Appliances, and Samsung Electronics SA.

“It will allow us to provide richer experiences for the home and office of the future and shift even closer to our existing and active target markets,” stated McKechnie.

HA, RAC and SAC will each have an individual product manager to identify new channels to market and make each product offering more accessible and efficient for South Africa.

These three divisions demonstrated strong performance in 2014 and this amalgamation will blend their strengths to continue to drive market share and further expansion.

“We are building on the success we experienced in 2014 with this new, streamlined business unit,” says McKechnie. “There are a number of targeted product developments and initiatives planned, making 2015 an exciting time for us at Samsung. I’m looking forward to the new challenges that it will present, as well as the opportunity to improve processes and really ensure superb customer involvement.”

This year is set to bring something special to the table in the home appliances arena – with the Dual Cook Oven, Sparkling Fridge and Ecobubble product ranges.

The focus for this area is on trend; the connected home.

As this technology and connectivity shift more deeply into the South African space, Samsung is geared up to provide various technologies that can tap into the connected life and the Internet of Things.

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