By Frederick Philander
Arise Africa this week announced the staging of yet another annual music award event, in November this year, broadening the music scope of Namibian musicians.
This brings the total of such music awards to three per year in the ever-growing music industry of the country and the African continent.
The event and promotional company that was established in 2006 has also reemphasized its mission of targeting the Southern African region and the
In a press statement the company director Mike Nesongano spelled out its position and the main focus of concentration in the African entertainment sector.
“Our focus is primarily on the conceptualizing, visualizing, planning, organizing and management to final execution of an event such as musical shows and festivals, concerts, beauty pageants, awards ceremonies, launches and the marketing and distribution of music and music videos,” said Nesongano.
His company’s clients include corporate organizations, government institutions, individuals and NGOs.
The African Renaissance Music Awards is one of the company’s big plans to take place on November 8 this year.
“The main objective of the project is to promote and preserve the cultural identity of Africa through music. We believe that African music can be promoted and developed to reach international levels. We intent to give awards to musicians whose lyrics and music play an important role in educating and informing people, while at the same time entertaining in order to promote the African cultural heritage,” he said.
A private television station, an insurance company, a magazine and a commercial radio station have already been approached for support in the music awards event in November.